Sunday, December 18, 2011

Mercury Summer Stock 2012



We're working on the upcoming season's promotions and so far this is my favorite. It began as one of those 'what the hell am I going to do with this situations?' I mean, whatever you think of the play or the original poster, they're icons, and so what business do we have even approaching them? But as I played around with it, I grew to like what was happening. I wanted it to be bright, bold, and completely different. I'm just not sure how limited I should go with the palette. I'll keep at it and will post the others soon.

2 comments:

Koosje Koene said...

Right you are, to like what happened. I think the most limited one in red is really strong!

Lesle Alvarado said...

Totally different vibe from the original ... but I actually prefer it. The yellow poster is inspiring.